《你不知道的事》-象鼻虎品牌篇-剪化影视

01BACKGROUND

What you don't know is that all unexpected encounters are just for, to meet, the best of you. What you don't know is that those touching encounters are looking back five hundred times in past lives. Wait patiently again and again. Let encounters become a match made in heaven. The stories behind all the care are condensed in this bowl of soup, which blooms with steaming flowers.

你不知道的是，所有的不期而遇，都只是为了，遇见，最好的你。你不知道的是，那些令人动容的邂逅是经历了前世的五百次回眸。一次次的耐心等待。让邂逅，成为令人拍案的天作之合。所有呵护背后的故事，都浓缩在这碗汤里，开出了热气腾腾的花。

02STORYBOARD

The film first shows the ingredients used in the fresh stew of the elephant-trunk tiger men, such as fresh vegetables, chicken, tonic soft-shelled turtle, ginseng, etc., plus the long cooking process, a bowl of delicious stewed soup is brought to the table.

影片首先展示了象鼻虎男士鲜炖所用的食材，新鲜的蔬菜、鸡肉，大补的甲鱼、人参等等，加上漫长的烹调过程，一碗鲜美的炖汤这才被端上餐桌。

The warm stew expresses the wife's love while also showing the warmth on the elephant-trunk product.

温暖的炖汤表达着妻子的爱意，同时也显现出象鼻虎产品上的温度。

03TELL A PLAY

The location of the scene was chosen in an indoor with a family atmosphere, and the lighting is mainly bright and gentle, rendering the warm atmosphere like home. The warm and harmonious picture and the slow statement of the voiceover tell the story in this bowl of stew. Use a macro lens to shoot close-ups of ingredients to enhance the texture of ingredients and make them look more attractive and delicious.

取景地选在一个有家庭氛围的室内，布光以明亮、温和为主，渲染了在家一样的温馨氛围。温暖和谐的画面加上画外音的缓缓陈述，将这一碗炖汤中的故事娓娓道来。使用微距镜头拍摄食材特写，提升食材的质感，让食材看起来更为诱人、可口。

04CAMERA VOICEDESIGN

The film is mainly based on linear narrative, and through the control of speed and texture, it shows the production process of the product, and the exquisiteness of the ingredients and the intention of the product are vividly reflected. Finally, through the care and sharing between husband and wife, the delicious taste of the product is fully demonstrated.

影片以线性叙事为主，通过快慢有质地节奏把控，展现了产品的制作流程，将产品的食材之精致、制作之用心，体现的淋漓尽致。最后通过夫妻间的关怀与分享，充分展现了产品味道的鲜美。

The overall tone of the film fits well with the characteristics of the product, and at the same time, it can show the invisible power called "care" provided by the elephant-trunk tiger.

影片的整体基调与产品的特点非常契合，同时可以展现出象鼻虎提供的名为”呵护“的无形力量。

Mirrorto show the effect

分镜展示效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

简化想法

剪化影视公司是由原始知名品牌UGLY和原始影视实时制作团队组成的独立制作团队，主要专注于实时客户项目，以便UGLY和Simplification可以各自带头。自2014年成立以来，剪化影视已经为北京，上海，广州等各行各业的领先企业提供服务，并逐渐在业界崭露头角并获得认可。简化了公司的核心价值观，消除了繁琐而平庸的宣传方法，以简化客户的复杂性，突出突破品牌影响力的亮点，并帮助客户在世界各个角落的品牌形象。

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